All Collections How to Guides
How to Create and Edit Audiences
How to Create and Edit Audiences

Granular editing options allow you to hypertarget audiences. How do you build a custom remarketing segment?

Written by Team
Updated over a week ago comes with powerful remarketing audience building automation. You just have to click on AUDIENCES in the navigation to see what we've already done for you. Inactive remarketing audience segments with audiences sizes of 0 will be deprecated at 6 months.

But what if you want to build your own custom audience? Maybe it's a unique combination, or a website that you find important to your business that's drive you traffic. You can do that on the AUDIENCES page under CREATE AUDIENCE.

The pixel is capable of extracting all sorts of information on a user that engages your company. So even if you don't have a segment set up as of yet, you can use the filters below to build a segment based on the end-users' behavior, geography, and more.

Let's look at how to build a RULE. For starters, you need to select a filter. There's a predefined list of filters you can choose from, as listed below.'s DMP is tracking this type of information for you each time a pixel is fired, a link is clicked, a page is visited. We'll break these down with examples and definitions below.

Destination URL

The pixel can track the destination URL from a shortlink click or page outbound button click. So if you have a shortlink that is pointing to a YouTube video, the YouTube video URL is the Destination URL in this case. Here's an example:

Shortink (AKA Location URL in this case):

Selecting Destination URL and pasting this YouTube URL into the URL field, will build an audience segment for you of anybody that clicked on any of your shortlinks that point to

Location URL

Location URL is the actual page URL the pixel actually fires/loads on. With shortlinks and PAGES for instance, the pixel actually fires on the the URL. So in the above example, if you want to build an audience of people that just clicked on, you would select Location URL as your trigger. Another example of this could be the pixel firing on your website. So if you've placed your pixel on your website and that's, and you want to build an audience of people that went to your website, you'd select Location URL and paste in as the URL.

Referrer URL

Now let's say you're suddenly getting some website traffic coming from an article on or or, etc., and you want to build an audience of the people that have specifically come from one of those websites. That's where you'd use Referrer URL as your trigger. To set up that Rule, you'd select Referrer URL and paste in as the URL, and click create. You have your audience.


Segment rules are very powerful, because they allow you to use existing audience segments to build more complex audiences. Say you have an audience of Referrer URL traffic, and you have a separate audience of people that went to Location URL, and you want to reach people that have BOTH come from AND gone to that specific page on your website, Segment is how you'd do that.


This filter allows you to refine your audiences based on where people within your audience have come from, geographically. Do you need an audience of everyone that's engaged you in Los Angeles specifically? You can do that. Or everyone that's engaged you across the United States? You can set that rule up as well.


This can be an interesting filter to use if you want to specifically target Chrome users that have visited your website, because you currently only have a Chrome app. Or perhaps you want to just tailor your advertising message to the Chrome user to get them to switch from Chrome to your new web browser. Simple select Browser, find the browser you'd like to filter and create a segment.

Operating System

Does your software only work on a Mac operating system? Or Windows? Or Linux? You can use this filter to specifically segment based on the operating system the people used to engage you.

Did this answer your question?