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Record Store Day 2021
Record Store Day 2021

Are you ready?

Written by Team
Updated over a week ago logo

Person applying lipstick with record

Are You Ready for Record Store Day?

It’s that time of year again - Record Store Day! Not only is Record Store day an amazing way to support local businesses, but it’s also a day where music fans are primed to support their favorite artists.

So whether you have a Record Store Day release, or you’re participating with your own merch store, is here to help you make the most out of it with…


Have a great new release dropping on record store day? Use ads to get the word out! If your release will be featured physically in stores, you can choose to target people who are interested in retail as well as music through our Interest Targeting feature.

If you’re aiming more for the online crowd, you can always opt to target the network of sites that will resonate best with your audience using our Domain Targeting feature.

Landing Pages

If you’re running your promotion through your merch store - a landing page can help you maximize sales. Not only will you be able to link to online retailers, but you can embed a merch store like Shopify through the widget provided by your merch store service. You can even use a landing page as a link in your social media bios!. Featuring a merch store along with your other links reduces friction for your fans, boosting sales and making happy customers.

Hit ‘em with a Combo

No matter how you’re participating, you can always use all the feature to maximize your audience and your sales. Use ads and landing pages together to bring new fans into your funnel, as well as engage your existing fans. Simply use your landing page as your destination URL, and you’ll be set for success.

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