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Downtown’s Launches Pre-Save Function for Amazon Music
Downtown’s Launches Pre-Save Function for Amazon Music

Downtown’s Launches Pre-Save Function for Amazon Music

Written by Team
Updated over a week ago


Downtown’s Launches Pre-Save Function for Amazon Music

● has built a new pre-save feature for Amazon Music

● generates 250,000 release pages per quarter across its integrations including Downtown Music Holdings’ companies: Downtown Music Services, FUGA, CD Baby and Soundrop

● Follows recent launch of’s new video advertising tool, revolutionizing the ad-buy landscape., the digital marketing and advertising platform acquired by Downtown Music Holdings in 2021, has announced the launch of a brand-new pre-save function for Amazon Music, allowing customers to save music to their library before release date. The functionality is automatically available to all users of and on all music release pages.

Pre-Saving music is a powerful fan engagement tool, which helps boost streaming numbers upon release and builds momentum for creators. It will enable fans to engage with Amazon Music during album launches and pre-release marketing while providing Amazon Music customers a new way to stay connected to their favorite artists. powers over 250,000 release page links a quarter, these will now all automatically load Amazon Music each time throughout the entire content marketing cycle. This functionality was previously only available for select DSPs. Through this exclusive launch by, its users, which include hundreds of labels and artist management companies, as well as Downtown Music Holdings divisions including FUGA, CD Baby, Soundrop, Downtown Music Services, HearNow and, will now automatically have Amazon Music as on option on landing pages for any album or single prior to launch with the powerful pre-save feature.

‘Downtown believes all creators should have equitable access to the technology and tools that enable rightsholders at any scale to promote their work efficiently and effectively,’ says Jon Bahr, VP of Business Development and Strategy for Downtown, ‘As we continue to expand our focus on music services, we are proud to have developed this offering in collaboration with the Amazon Music engineering teams to make sure an Amazon Music customer that’s a fan is part of the entire marketing campaign cycle.’

The platform gives artists the ability to connect with their fanbase with full transparency over their own first-party data. enables users to take complete control over their digital marketing, including tailored interactive banner and video ads, customizable landing pages, remarketing capabilities and more. These all educate and revolutionize the way artists, labels, managers and other industries capture audience plus target and optimize advertising campaigns.

The Amazon Music pre-save launch comes shortly after’s announcement of its new revolutionary self-service Video Advertising tool for reaching audiences globally on Connected TVs and Premium Content sites.’s platform supports 7,000 B2B entertainment clients, 400,000 artist users on Downtown properties and HearNow, and other integrations outside of the Downtown enterprise. These developments further strengthen the positioning of and the Downtown businesses as market leaders in driving equitable value on behalf of creators.

Jason Hobbs, President, said: ‘ has had an exciting few months, especially the recent launch of our video advertising tool. Our work with Amazon Music on pre-save functionality will drive a remarkable scale of fan engagement. Our mission is to empower artists with their own transparency and control over engagement as we have here.’

About is a comprehensive advertising and digital marketing platform that provides creators and businesses with a range of tools to capture audiences while building, targeting and optimizing promotional campaigns. was developed specifically to provide powerful ad tech tools in a self-service, turn-key manner. enables users to develop custom interactive ads, related promotional tools and analytics that can improve the effectiveness of digital campaigns. and its API integrations power numerous platforms in addition to’s 7,000 B2B entertainment clients and its 400,000 artist users.

About Downtown

Downtown is the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.

About Amazon Music

Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 90 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 90 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit or download the Amazon Music app.

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