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How The Capitol Theatre used to Sell Tickets, Generating a 6x Return on Advertising Spend
How The Capitol Theatre used to Sell Tickets, Generating a 6x Return on Advertising Spend

Harnessing the power of targeting to reach new audiences and drive conversions

Written by Team
Updated over a week ago

The Capitol Theatre is a renowned venue in Port Chester, New York. This historic, 1800-cap room is billed as Westchester's "premier rock palace" - captivating audiences with its vibrant atmosphere and diverse range of shows. Recently, the Capitol Theatre embarked on a marketing campaign using ads to drive ticket sales.

The Capitol Theatre was booked to host "Straight up with Stassi" - a live podcast recording featuring the popular American TV personality, Stassi Schroeder. Knowing the potential appeal of the event to fans of American reality TV, particularly those familiar with Stassi's appearances on the hit show Vanderpump Rules, the Capitol Theatre set its sights on maximizing ticket sales for this unique experience.

One of the display banners that the Capitol Theatre used in their ads

To reach their target audience effectively, the Capitol Theatre employed display ads as the primary advertising medium, directing them towards fans of American reality TV.

One of the distinct advantages of lies in its utilization of behavioral sources for targeting data. By tapping into actual users’ TV viewing behavior, the team could ensure that the ads reached individuals who were most likely to be interested in attending the live podcast recording with Stassi Schroeder. This granular level of targeting provided an unprecedented opportunity to engage potential ticket buyers with precision.

After running for a week, the campaign generated an impressive 6x Return on Advertising Spend (ROAS) on ticket sales directly attributable to ads alone.

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