Connected TV (CTV) video ads are digital video advertisements delivered to audiences streaming content on internet-connected TVs and devices rather than through traditional cable or satellite TV. According to a recent study, nearly 80% of all US households now own a smart TV, providing massive reach potential!
As digital advertising continues to evolve, Connected TV (CTV) video ads have become one of the most powerful ways to reach engaged audiences. Whether you’re promoting an album, tour, or brand, CTV ads allow you to deliver high-quality video content directly to networks like MTV, VH1, ESPN, and Discovery – all without the distractions of traditional web browsing.
Now, through found.ee, you can create Connected TV ad campaigns on a self-serve basis with no minimum spends!
How Connected TV (CTV) Ads Work
These ads appear before, during, or after streaming content, similar to traditional TV commercials, but with advanced targeting capabilities that allow advertisers to reach specific interests and locations.
Unlike traditional TV ads, CTV video ads are:
Non-skippable, ensuring high completion rates and stronger message retention.
Highly targeted, using data-driven insights for precise audience reach.
Measurable, offering detailed analytics on impressions, placements, and more.
Connected TV (CTV) Advertising with found.ee
With found.ee, launching a CTV/OTT campaign is simple:
Choose your budget & location targeting
Select the networks you’d like to target
Upload your video ad
Sit back and watch your ad results roll in!
Three Tips for a Successful Connected TV (CTV) Ad Campaign
Select at least 10-15 network deals to ensure that the campaign will perform optimally. The broader, the better!
Use video creatives that are either 15 or 30 seconds long to maximize your reach potential.
Depending on the scope of your campaign, reach out to us directly for CTV targeting & strategy suggestions – we can create custom targeting mixes free of charge!