Skip to main content
All Collectionsfound.ee blog
What is Programmatic Advertising?
What is Programmatic Advertising?
B
Written by Brandy
Updated this week

found.ee offers a best-in-class platform for self-serve programmatic advertising, enabling you to advertise across formats like Web & Mobile Display, Connected TV (CTV), Streaming Audio, and Digital Out-Of-Home (DOOH). Our platform is streamlined, easy-to-use, and doesn’t require any minimum spend, enabling you to make an impact for your artist or brand no matter what your budget is.

What is programmatic advertising?

Programmatic advertising is a highly efficient, data-driven way to buy and optimize digital campaigns. It uses automated technology to place ads in real time across a variety of platforms and channels.

In comparison to social media, programmatic advertising offers broader reach, more precise targeting, and more advanced real-time optimization than social media ads, and spans the entire digital landscape, allowing advertisers to reach audiences across websites, apps, connected TV, and more. While channels like social media still have promotional value, incorporating tools like programmatic advertising into your marketing mix can help broaden your reach and take your artist or brand to the next level.

Why is programmatic advertising so powerful?

  • Hyper-Targeted Audience Reach
    With programmatic, you can leverage data like fan demographics, behaviors, listening habits, and location to target specific audiences. For example, you could serve ads to listeners who are actively streaming a certain music genre!

  • Cross-Channel Integration
    Programmatic ads run across multiple platforms, including websites, mobile apps, streaming services, and connected TVs. This enables you to promote your album, tour, or project consistently, no matter how your audience consumes media.

  • Real-Time Optimization
    found.ee’s state-of-the-art algorithms analyze performance data in real time, automatically adjusting bids, placements, and creatives to ensure maximum ROI.

From album launches to tour promotions, found.ee offers premium ad solutions across web, mobile, TV, and streaming platforms to help you connect with new & existing audiences and amplify your brand.

Did this answer your question?