🧠 The Strategy:
The goal of this play is simple: get your content in front of the right people, at the right time, on the right screens. Whether you’re promoting a new release, tour, merch, or brand campaign, found.ee programmatic ads allow you to meet fans where they are—across mobile, web, Connected TV (CTV), and more.
By combining strategic audience targeting with high-impact creative, you can drive awareness, engagement, and conversions across multiple channels and platforms, as a perfect companion alongside your social media advertising and other marketing efforts.
🛠️ Run This Play with found.ee:
Step 1: Choose Your Objective
What to do: Decide what you want to achieve – website traffic, online merch store conversions, streams, ticket sales, or general brand awareness.
How to do it: Consider Web & Mobile Display Ads, our most utilized ad format. These ads enable you to reach potential fans and ticket buyers across the web, helping to drive direct traffic based on your goals (and with many customization options available!)
Step 2: Target Smarter
What to do: Depending on the objective you’ve chosen, consider whether you want to reach users across specific websites (such as Rolling Stone or NPR), or if you’d like to reach a broader audience based on contextual interests and/or purchasing behaviors (such as ticket buyers or Rock Music fans).
How to do it: Use our Domain Targeting Guide to browse our premium domain lists across music genres & industry verticals, or create your own custom list. Then, check out our Interest Targeting Guide to broaden your scope via audience segments!
Step 3: Activate Multi-Platform Ads
What to do: Consider utilizing additional campaigns targeting the same geo locations for additional touchpoints and frequency. For instance, you could reach potential fans or ticket buyers as they watch their favorite content on Connected TVs, listen to podcasts or music via Streaming Audio, or visit public places via our Digital Out Of Home Billboards to drive additional awareness and consideration. Multi-channel campaigns often result in a higher ROI!
How to do it: Once you’ve decided on an additional ad format, upload your ad creative (image, audio, or video), set your budget, and launch your campaign in just a few clicks via found.ee.
Step 4: Remarketing
What to do: Re-engage anyone who viewed your ad, even if they didn’t click or convert the first time.
How to do it: Utilizing our Follow-On and Total Fan Remarketing audiences can effectively drive potential fans further down the marketing funnel towards consideration & conversion. Click here to learn more!
🔁 Bonus Tip:
Artists and marketers using found.ee’s programmatic ads with retargeting see up to 3x more engagement compared to campaigns without follow-on remarketing. When paired with the right creative, these ads become a powerful growth engine.
📬 Ready to Run It?
Start your ad campaign now in the Ads tab of your found.ee dashboard!