Generally speaking, remarketing campaigns enable you to re-engage audiences who have already interacted with your previous campaigns or web properties. Instead of starting from scratch with a cold audience, you’re reinforcing your message with people who have already shown interest—making them far more likely to convert. A common guideline is the “rule of 7,” which states it takes 7 touchpoints before making a conversion, so whether you’re driving album pre-saves, boosting ticket sales, or increasing merch purchases, remarketing ensures your brand stays top-of-mind and encourages action.
Why Remarketing Is So Beneficial
Reinforce Your Message – People who have seen your previous campaign are already familiar with your brand. Remarketing helps re-engage these ‘warm’ leads, driving users further down the marketing funnel.
Cost Efficiency – Since you’re targeting a pre-qualified audience, remarketing campaigns are typically more cost-effective and deliver a stronger return on ad spend (ROAS).
Build Loyalty and Deepen Fan Engagement – Strengthen relationships with fans through exclusive offers, sneak peeks, or personalized messages that make them feel valued.
Remarketing with found.ee
With found.ee, you can run campaigns targeting Custom Audiences or Impression-Based Audiences from your previous ad campaigns!
To target Custom Audiences via found.ee, simply go to Create Ads -> Remarketing Web and Mobile Display Banner Ads, and select your custom audiences via Segment Targeting. Click here to learn more!
To target Impression-Based audiences from your previous found.ee ad campaigns, head to Ad Reporting, select the campaign you’d like to retarget, and then click the pink Impressions Audience circle at the top of your screen. Click here to learn more!
3 Tips for a Successful Remarketing Campaign
Use Compelling Creative & Offers – Retargeting ads should feel fresh, not repetitive. Slight variations from the original campaign creative could work to maintain brand consistency, or consider exclusive discounts, limited-time merch drops, or behind-the-scenes content to entice action.
Consider Broader Geo-Targeting – To make sure you’re reaching as much of your remarketing audience as possible, consider widening the scope of your location targeting slightly. For instance, if you previously targeted cities or DMAs, consider broadening the scope to include full states!
Add Interest Targeting For Smaller Audiences – If your Custom Audience and/or Impression-Based Audience is a bit smaller, consider adding Interest Targeting! By adding Interest Targeting, you’ll reach your existing fanbase PLUS new audience segments, which will help your ad perform even more efficiently.
By strategically using remarketing, you can turn passive viewers into active fans, drive stronger engagement, and maximize your marketing investment.