Are you looking to expand your fan base or increase ticket sales? Found.ee offers powerful tools to create targeted advertising campaigns using remarketing audiences. In this guide, weβll walk you through the steps to set up custom audiences, leverage predefined filters, and optimize your campaigns for maximum results.
Why Use Remarketing Audiences?
Remarketing audiences allow you to reach users based on their interactions with your website or other platforms. With found.ee, you can create highly tailored campaigns to re-engage your audience and attract new fans.
Key Criteria for Building Remarketing Audiences:
π Location URL: Engage users from specific pages.
π Destination URL: Retarget users after key actions.
π Refer URL: Reach users from particular sources.
π₯οΈ Browser & Geo: Tailor campaigns by device or region.
π― Segments: Combine audience behaviors for advanced targeting.
Found.ee also enables you to create lookalike segments and design direct campaigns tailored to different stages of your marketing funnel. This ensures youβre reaching the right audience at the right time, whether youβre a label, artist management team, venue, or festival organizer.
How to Build a Custom Audience
Access Audience Creation
Log in to your found.ee account.
Navigate to the AUDIENCES section.
Click on CREATE AUDIENCE to begin.
Choose Your Audience Type
Select the type of audience you want to build, based on:
π Location URL: Define the URL where the pixel fires (e.g., your websiteβs homepage).
π Destination URL: Target the URL where traffic is directed (e.g., a YouTube video or store page).
π Refer URL: Identify traffic sources such as social media or partner sites.
π₯οΈ Browser: Filter by browser type (e.g., Chrome, Safari).
πΊοΈ Geo: Narrow the audience to specific cities or regions.
π― Segment: Combine existing segments for advanced targeting.
Set Up Audience Rules
π Location URL: Target users who visit specific pages where the pixel fires (e.g., https://www.your-website.com).
π Destination URL: Target users who clicked a found.ee shortlink pointing to external platforms (e.g., YouTube).
π Refer URL: Capture users referred by other websites (e.g., gq.com).
πΊοΈ Geo: Refine your audience by geographic location (e.g., Los Angeles or the United States).
π₯οΈ Browser: Focus on users based on their browser type (e.g., Chrome).
π― Segments: Combine existing segments for more complex audiences.
Finalize Your Audience
Provide a descriptive name and description for easy identification.
Save your audience for future use.
Automation with Found.ee
Found.eeβs Data Management Platform (DMP) automatically tracks user interactions. In the AUDIENCES section, you can view predefined remarketing audience segments. Segments with zero audience size will be deprecated after six months, so regularly review and update them.
Pro Tips for Effective Campaigns
π·οΈ Use clear, descriptive audience names for easy management.
π Regularly analyze audience performance to refine your campaigns.
𧩠Leverage lookalike audiences for new user acquisition.
π― Align audience criteria with your marketing strategy to maximize ROI.
Filters Available in Found.eeβs Pixel Tracking
π Destination URL: Track outbound clicks and build audiences for specific URLs.
π Location URL: Focus on pages where the pixel fires, such as your website.
π Refer URL: Identify traffic sources and create targeted campaigns.
πΊοΈ Geo: Refine audiences by location.
π₯οΈ Browser: Target users based on browser type.
π» Operating System: Focus on users based on their OS (e.g., Mac, Windows).
π― Segments: Combine rules to create complex audiences.
Example Use Case: Building a Rule
If you want to retarget users who clicked on a shortlink to YouTube, you can:
π Select Destination URL as the filter.
Paste the YouTube URL into the field (e.g., https://www.youtube.com/watch?v=videoid).
Save the audience to target these users in your campaign.
Cautionary Notes
β οΈ Ensure the criteria match your marketing goals.
π Double-check rules to avoid targeting the wrong audience.
π Regularly review audience sizes and deactivate unused segments.
By utilizing found.eeβs robust tools for audience creation and remarketing, you can efficiently grow your fan base, sell more tickets, and achieve your marketing goals. Start leveraging these features today and turn visitors into lifelong fans! πΆ