The second week of our 30-Day Music Marketing Plan is all about continuing to build your audience and fan engagement. Now that your foundation has been set, it’s time to follow up with fans who showed early interest and amplify your presence through targeted ad formats!
🔁 Build & Leverage Your found.ee Audience
Use your found.ee links across all messaging for your release to build your audience organically across social media, email newsletters, and more – wherever you’re talking about your release.
Also, add your found.ee Universal Pixel to your artist or label website to collect fan data from users visiting your web properties. Click here to learn more!
Once your audience starts building in found.ee, launch Remarketing Web & Mobile Display Banner Ads to retarget these users with your pre-save campaign.
🎧 Launch Streaming Audio Ads
Run streaming audio ads on platforms like Spotify, iHeart, and dozens of major podcast & internet radio networks.
Reach fans while they’re already in a music discovery mindset.
Highlight a snippet of your song and/or a personal message to create connection & drive engagement.
📆 Include Tour Dates on your pre-save page if you’re heading on the road
If you’re starting a tour in support of your upcoming release, you can use Bandsintown or Seated to embed your tour dates directly on your found.ee Music Pages. Click here to learn more!
Then, as you’re promoting your release through paid & organic channels, you’re also spreading awareness for your shows.
Selling merch on the road? Create a QR code for your found.ee Music Page (and display it on your merch table) so fans of your shows can quickly & easily access your release / pre-save page while you have them engaged!
By the end of Week 2, your audience should be seeing and hearing about your release from multiple angles – whether through remarketing ads, streaming audio placements, organic messaging, or on your tour. The momentum you're building now will set the stage for a successful release day, with an engaged fan base primed to hit play!