Last week, we shared how fall release season is one of the busiest and most competitive times in the music industry—album campaigns, tours, vinyl drops, and even Grammy season all colliding at once. This week, we’re taking it a step further: how to make every one of those campaigns more powerful with first-party data.
With found.ee, every pre-save page you create automatically deploys a pixel—so you’re collecting valuable first-party fan data from day one, without any extra steps. Even better: you can also add your own third-party pixels (Meta, TikTok, Google, etc.) into your found.ee account, so those audiences are tracked and ready for retargeting across platforms.
This means your next album or single release doesn’t just get one shot at fan attention—you’ll have the data to re-engage, retarget, and maximize impact throughout the entire release cycle.
📌 How Pixels Supercharge Your Release Strategy
Pre-Save & Release-Day Momentum
Every fan who clicks through your pre-save or landing page is captured via your unique found.ee pixel.
When release day hits, you can re-engage those fans with ads that drive them straight back to your new music—amplifying your first-week streams.Smarter Streaming Growth
Streaming platforms don’t always share who’s listening. With pixel data, you can identify fans who showed intent (visiting your pre-save, merch, or tour page) and build campaigns that turn them into repeat listeners—and even increase playlist traction.Amplifying Tours & Merch
Use your pixel to create custom audiences for fans who checked out your tour or vinyl pages but didn’t purchase. Retarget them with ads spotlighting low-ticket alerts, VIP upgrades, or exclusive bundles.Building Lasting Audiences
Unlike “rented” social audiences, first-party data is yours to keep. Every campaign builds long-term fan value, creating an audience pool you can tap for future releases, merch launches, or even award-season buzz.
✨ Spotlight: Data in Action
Pre-Save Retargeting Wins – Labels using found.ee pixels on pre-save campaigns have seen a 20–30% lift in repeat engagement on release week, as retargeted ads bring fans back to stream the album they already committed to.
Tour Boosts via Retargeting – Artists running fall tour campaigns have used pixels to retarget fans who clicked a ticket link but didn’t purchase—helping them sell out mid-sized clubs and theaters by keeping ads focused only on the most likely buyers.
Always-On Fan Pools – Managers note that pixel-based audiences built through found.ee became their “always-on” fan pool, fueling not just release week, but also merch sales and even Grammy consideration campaigns later in the year.
🍁 Your next release deserves more than just a one-time push. By collecting first-party data with found.ee pixels—and layering in third-party pixels from Meta, TikTok, and more—you’ll be set up to maximize every step of your release campaign.