What is the found.ee Universal Pixel?
The found.ee Universal Pixel is a powerful tool that helps artists, labels, and marketers collect and own their first-party data. By placing it on your website, you can automatically track fan engagement, build audiences, and unlock retargeting opportunities across campaigns.
A first-party data capture tool that collects insights on fans who visit your site, click your links, or engage with your campaigns.
Works behind the scenes to build remarketing audiences automatically in your found.ee account.
Allows you to track performance, understand fan behavior, and retarget your audience later across ads.
Available on all tiers of found.ee:
Basic (Free): use your pixel for tracking + remarketing inside found.ee.
Premium/Power: export email and phone data you collect, giving you full ownership and portability of your audiences.
Why use it on your artist or label site?
Deploying the Universal Pixel on your own domain means you’re not just collecting data from found.ee smart links and landing pages—you’re also capturing visitors from:
Artist/label homepages
Tour or event pages
Merch stores
Blog posts, press pages, or custom landing pages
This ensures you’re building a centralized fan data set across everything you do online.
How to Deploy the Universal Pixel
Step 1: Locate Your Pixel
Log in to your found.ee account.
Go to Account Settings → Pixels.
Copy the Universal Pixel code snippet.
Step 2: Add to Your Website
Paste the code snippet into your website’s header section so it loads on every page.
If you use a website builder (WordPress, Squarespace, Wix, Bandzoogle, etc.), add it via the platform’s “Custom Code” or “Analytics/Tracking” section.
If you work with a developer, send them the snippet and ask them to place it site-wide before the closing
</head>tag.
Tracking Conversions with Custom Parameters
Beyond basic audience building, the Universal Pixel lets you track conversions—specific fan actions you care about (like signing up for a mailing list, buying merch, or clicking to a DSP).
You can customize the pixel by adding parameters that define the type of conversion. These values get passed back into your found.ee reporting.
Common Parameters
conversionType → Identifies the type of conversion.
Examples:
email_signup,purchase,clickthrough
conversionValue → Assigns a numerical value to the conversion (optional, often used for purchases).
Example:
19.99
currency → Used when passing a conversion value.
Example:
USD
orderId → Helpful for e-commerce conversions to match a purchase ID (optional).
Example Pixel with Parameters
<script> !function(f,o,u,n,d){ if(!f._fo){f._fo=function(){(f._fo.q=f._fo.q||[]).push(arguments)};} var e=o.createElement(u);e.async=1;e.src=n; var s=o.getElementsByTagName(u)[0];s.parentNode.insertBefore(e,s); }(window,document,'script','https://cdn.found.ee/pixel.js'); _fo('track','conversion',{ conversionType: 'purchase', conversionValue: '19.99', currency: 'USD', orderId: '12345' }); </script>Tips & Best Practices
One pixel per account: The Universal Pixel covers all campaigns and doesn’t require separate tags.
Combine with campaign tracking: Any clicks or smart links tied to your account automatically reinforce the same audience pool.
Use for retargeting: Once installed, you’ll be able to reach site visitors with Found.ee ads—even if they never clicked a campaign link.
Layer in conversions: Use custom parameters to go beyond visits—track what actions fans are taking and measure ROI.
Key Takeaway
By placing the Universal Pixel on your artist or label website, you extend found.ee’s audience-building power across your entire digital presence. Add custom parameters to track conversions, and you’ll gain even deeper insights into what drives fan engagement and revenue.