Understanding Pixels in Your found.ee Account
Introduction to Pixels
Pixels are pieces of code that help build audience data for retargeting in advertising campaigns.
found.ee Universal Pixel is unique to each found.ee account to help understand and analyze audience data
Managing Pixels in found.ee
Pixels can be managed under Audiences in the Manage Pixels area.
found.ee Universal Pixel automatically ties to tools like landing pages, smart links, and redirect links within found.ee.
Third-party pixels like Facebook Pixel, Google Analytics Pixel, etc., can also be added to fire across smart pages or links in found.ee.
Adding Pixels to Your Website
found.ee Pixel can be added to websites to collect data from non-found.ee pages.
Utilizing Third-Party Pixels
Third-party pixels help in building audience data on platforms like Meta or Google Analytics for running advertising campaigns.
For third-party pixels you’ll need to include the full html code, not just the pixel ID, for proper functionality. Uploading only the pixel ID could cause issues to your music page functionality.
Multiple meta pixels can be added, but it's best to segment artists into separate accounts for proper data analysis, otherwise when multiple third party pixels have been added to an account, they will fire across all pages and links created within your found.ee account.
Best Practices and Tips
Segmenting artists into separate accounts helps in analyzing artist-specific data accurately.
Basic instructions for placing pixels on websites:
Paste your found.ee Universal Pixel either between the <head>tags</head> or <body>tags</body> and enable it to fire across all pages.
The Universal Pixel enables Ad Conversion Tracking, Remarketing Audiences, Email Capturing, and more.Key Steps
Tips for Efficiency
Regularly check and ensure that pixels are firing correctly on the desired pages.
Reach out for assistance if unsure about any step or process.
Maintain organized accounts and pixel placements for streamlined data analysis and campaign management.
By following these steps, you can effectively manage and utilize pixels within your found.ee account to enhance audience data collection and optimize advertising campaigns.