Key Steps
Navigate to the managed pixels tab.
Click on the "Add Pixel" button.
Label or name the pixel.
Select the appropriate category based on the pixel's goal (e.g. strictly necessary, performance analytics, advertising and conversion tracking).
Strictly necessary - fires regardless of what the end user agrees to
Performance - fires when end user ‘Agrees To Some’
Advertising - fires when end user ‘Agrees To All’. Use this option if you're planning to run advertising campaigns and would like to create/use a remarketing audience
Paste the full pixel code, including the pixel ID.
Click on "Create" to save the pixel.
Cautionary Notes
Ensure the full HTML script of the pixel code is pasted without any formatting.
Test the pixel deployment using tools like Meta Pixel Helper or creating events on Meta or Google to verify data flow.
Tips for Efficiency
Search online for the full pixel code or reach out for assistance if needed.
Consider creating separate accounts for different artists to avoid pixels firing across all pages in one account.
Regularly check and test pixels to ensure proper functionality.