What is First-Party Data?
First-party data refers to information that your fans directly share with you—like email addresses collected from a pre-save campaign, phone numbers from a sign-up form, or engagement captured through your own marketing tools. Unlike third-party data, which is borrowed from platforms you don’t control, first-party data belongs to you. It’s portable, measurable, and future-proof.
As a found.ee user, here’s why this matters:
1. You Own the Relationship
Social platforms come and go. Algorithms change. Ad costs rise. But when you’ve built your own audience list—emails, phone numbers, remarketing audiences—you aren’t at the mercy of those shifts.
First-party data ensures that you can always reach your fans directly, whether to announce a new single, sell merch, or drive ticket sales.
2. Smarter Marketing and Lower Costs
With found.ee, every link or landing page you share can build remarketing audiences behind the scenes. That means your next campaign doesn’t start from zero—you’re speaking to people who’ve already shown interest.
These warm audiences convert at a much higher rate than cold prospects, giving you more impact for less ad spend.
3. Fuel for Long-Term Growth
Your release campaign might only last a few weeks, but the fan relationships you capture last forever.
Every pre-save email, every pixel fire, every custom domain click is adding to a data set you can use for future tours, merch drops, or releases. Think of first-party data as compounding interest on your marketing efforts.
4. Compliance and Trust
Privacy laws (like GDPR, CCPA, and new state regulations) are reshaping how marketers can track and advertise.
First-party data is not only more reliable—it’s also more compliant. By collecting data directly through opt-ins and fan actions, you’re building a transparent, trustworthy relationship with your audience.
How the found.ee Pixel Works
When you run campaigns through found.ee, a pixel is automatically built-in. This means you’re always collecting engagement data behind the scenes without any extra setup.
On the Basic tier, you can use your pixel to track performance and retarget fans within found.ee.
On the Premium tier, you unlock the ability to download and export your first-party data (emails and phone numbers collected). This gives you full ownership and flexibility, allowing you to use your audience data in external ad platforms or other marketing tools.
No matter your tier, the pixel ensures you’re always building valuable fan insights with every link and campaign.
How found.ee Helps You Capture and Use First-Party Data
Pre-Save Pages: Collect fan emails from Spotify, Apple, Amazon, Deezer, and more
Email Capture Modals: Add email sign-ups directly to your landing pages
Audience Sharing: Share your fan audiences with your team or partners to maximize reach
Built-In Pixel: Collect engagement data automatically from every link and campaign
Every tool inside found.ee is designed to help you turn passive listeners into reachable fans.
The Takeaway
Your streams might spike for a week. Your tour might last a season. But your first-party data? That’s the fan base you can activate again and again.
With found.ee, you don’t just run campaigns—you build a foundation for your career.
Start making first-party data the centerpiece of your next release strategy, and you’ll thank yourself not just on release day, but for years to come.