As the music industry shifts into the fall season, artists and teams enter one of the busiest, and opportunity-filled, times of the year. Album release campaigns, club and theater tours, and Grammy voting windows all collide to make this a crucial moment for visibility.
The artists, labels, and managers who see the biggest impact are the ones who start planning early, and advertising with found.ee is one of the best ways to make sure you’re reaching fans where it matters most.
From new release rollouts to fall touring, vinyl drops, and industry deadlines, now is the time to build your roadmap. With found.ee’s advertising tools, you can create campaigns that spotlight your music, amplify ticket sales, and drive fans to exclusive offers—keeping you front and center during one of the most competitive stretches of the year.
📌 Key Areas to Start With
Album & Single Releases – Use found.ee ads to drive pre-saves, streams, and playlist traction, ensuring your new music cuts through the noise this fall.
Fall Touring & Live Shows – Run geo-targeted ad campaigns that put your tour dates in front of local fans, helping you pack clubs and theaters with the right audiences.
Grammy Season Buzz – Whether you’re aiming for consideration or building momentum during voting season, use precision targeting to reach tastemakers and fans who can amplify your message.
Vinyl & Merch Drops – With Record Store Day Black Friday and fall merch season approaching, promote exclusive editions, bundles, or in-store events directly to engaged fans.
✨ Spotlight: Real-World Fall Campaigns Making Waves
In-Store Tours Driving Chart Success – Dutch indie band Personal Trainer launched their second album with a string of in-store record shop shows, boosting sales and fan loyalty during release week. Similarly, veteran band Shed Seven hit No. 1 on the UK charts after leaning heavily into this strategy (The Guardian).
Record Store Day Momentum – RSD Black Friday 2023 saw stores report up to 40% sales growth, with Olivia Rodrigo’s Guts: The Secret Tracks topping the charts (Grateful Web). Some fans queued for days ahead of release—one even drove 11 hours anticipating a Taylor Swift-signed item (RadioX).
Record Shops as Destinations – Indie retailers like Vertigo Vinyl (GA) and Spin Me Round Records (PA) became viral TikTok destinations, turning their shops into event spaces with listening parties and fan activations (Thrillist).
Interactive Fan Launches – Jazz-pop artist Laufey created A Very Laufey Day for her album Bewitched, mixing global fan events, themed social content, and digital tools like GIPHY stickers—an example of how interactive campaigns can magnify fall release impact (PromoEd).
🍁 Fall moves fast—don’t let the season sneak up on you. Whether it’s our QR Codes, Customizable Landing & Streaming Pages, or our Email Capture Modals, by planning now and putting found.ee to work for your campaigns, you’ll set yourself up to ride the momentum straight through touring season and into the year’s biggest industry milestones.