30-Day Music Marketing Plan Using Only found.ee — a four-part series designed to help you launch your next release with maximum impact. Each week, we’ll walk through specific tools and strategies you can use to build awareness, drive engagement, and grow your fanbase using found.ee.
The first week is all about building awareness, collecting early fan data, and laying the foundation for a strong campaign. Here’s how to use found.ee tools to spark early interest and prep for a high-impact launch:
🎨 Create a Pre-Save Page
Design a pre-save landing page that clearly showcases your upcoming release. This is a great time to utilize our Lifetime Pre-Save feature.
Use strong visual branding with your cover art, artist name, and release title front and center.
Customize DSP button order (like Spotify, Apple, Amazon) so your preferred platforms show up first.
Add social media icons to encourage fans to follow you across platforms — building long-term engagement beyond the release.
🛠️ Add Extra Engagement Points to Your Page
Enhance your page’s functionality by using custom retailer buttons, data capture CTAs, and our unique embeddable widget sections.
Add a Custom Retailer, Email Subscribe and SMS Collection buttons to build a direct fan list you own.
Embed a YouTube player to highlight exclusive content such as teasers, lyric videos, or behind the scenes footage of the recording process.
Integrate your Shopify store or your Tour Calendar so that fans can browse and purchase merch directly from your pre-save page, or easily access tickets for your upcoming shows. Here’s a great example!
📢 Launch Web & Mobile Display Ads
Begin building your audience early with awareness-driving ads.
Use Web & Mobile Display Ads to introduce current fans to your upcoming release, directing them to your pre-save page.
Target based on music genre, demographics, geolocation, and behavior to reach high-intent music fans.
By starting advertising early, you can retarget users later in the release cycle for stronger engagement rates & conversions.
Week 1 is your chance to create momentum. Think of it as planting the seeds — use your pre-save link in social media content, newsletters, and even send it to friends and family to start building that organic marketing engine early. By the time your release drops, you’ll already have an engaged fan base ready to press play.