Release week! Everything you’ve done so far has led to this moment, and now it’s time to make a major impact. Your goal this week? Maximize exposure and guide fans directly to your new release, no matter where they are.
Here’s how to make the most of launch day👇
📅 Your Pre-Save Page Has ‘Flipped’
Once your release goes live, your pre-save page automatically ‘flips’ into a stream-ready landing page with clickable DSP buttons like Spotify, Apple Music, and Amazon Music.
Releasing a music video on YouTube or an artist playlist to support your release? Consider embedding them directly into your Music Page – Click here to learn more!
📺 Run Connected TV (CTV) Ads
Make a splash with 15-30 second video commercials, with placements on premium TV publishers such as NBC, CBS, FOX, Discovery, TNT, A&E, and ESPN, or OTT cable services like DirecTV, Hulu, fubo, and Sling.
These big-screen ads are non-skippable and reach fans in high-impact environments – right where they’re most engaged.
Be sure to add a voiceover and call-to-action, such as “tell your smart speaker to play…”, “stream on Spotify today”, or “buy tickets now”.
📣 Launch Social Video Content + Retargeting
Reach fans where they scroll. Use short clips from your new music video, behind-the-scenes footage, or lyric teasers as video ads on Instagram, Facebook, and TikTok to re-engage warm audiences and capture attention on launch day.
🔁 Refresh Your Web Display Ads
Update your Display Banner campaigns to reflect the new release and drive traffic directly to your ‘flipped’ Music Page.
Consider using Interactive HTML5 Banner ad creatives to provide users with a live preview of your music & amplify your ad engagement. Click here for a success story from an artist using interactive banners via found.ee!
Your music is live – make the moment count. Stay focused, monitor insights, and get creative with how you promote this release across every channel.