Planning live shows or tours this year? found.ee ads can help you reach the right audience, build awareness, and drive last-minute sales. We've seen some highly successful campaigns in the past, and here are a few key strategies you can apply:
🎯 Run Display + CTV Ads on High-Impact ChannelsPlacing Display ads on premium sites like Billboard, Rolling Stone, and local news outlets, as well as Connected TV (CTV) ads across sports & entertainment content genres on ESPN, DirecTV, and FOX proved key in building early awareness. One major campaign dedicated 75% of its budget to initial exposure, reaching hundreds of thousands of fans before shifting into a lower-funnel, conversion-focused optimization.
Result: CPAs under $11 for festival pass sales and a 4:1 Return on ad spend.
♻️ Add Remarketing to Close the LoopRe-engaging fans who already saw your ads is critical. In one campaign, 25% of the total budget was reserved for impression-based remarketing—targeting users who saw awareness ads but hadn’t yet purchased. These follow-ups helped convert interest into ticket sales.
Tactic: Leverage Follow-On Remarketing campaigns to re-engage warm, impression-based leads.
📺 Use Audience Behavior to Target SmarterAudience targeting based on actual consumer behavior—like what TV shows they watch—helped one venue reach reality TV fans with laser precision. Instead of broad demographics, ads were shown to viewers of specific shows, ensuring a much tighter match between message and audience.
Result: 6x ROAS on tickets for a single live podcast taping.
📅 Break Your Campaign into Three PhasesOne highly successful national tour was broken into 3 distinct phases:
Announcement – Targeted display and CTV ads to build awareness.
Maintenance – Focused budget on audiences that showed early interest.
Closing – Ads served in the final week to drive urgency and close remaining sales.
Result: A $0.61 CPA and 57,000+ digital ticket sales—including over 12,000 in a single city.
💸 Use found.ee Instead of Direct Publisher BuysAcross campaigns, brands saved time and money by using found.ee to access premium inventory. Rather than negotiating publisher by publisher, they ran cross-site campaigns that scaled efficiently and offered better performance tracking.
🎟️ Ready to Market Your Show? No matter the size of your event, these strategies are repeatable and scalable. With found.ee, you can build campaigns in minutes and reach fans where they already are—on music websites, news outlets, and streaming platforms.