All Collections blog Introduces New Playable Ad Builder Introduces New Playable Ad Builder

New feature from the digital advertising platform pairs embeddable streaming technology with banner ads for the very first time

Written by Team
Updated over a week ago

Los Angeles, CA – February 20, 2020 –, the most sophisticated advertising platform available for the music industry, is thrilled to unveil revolutionary new Playable Ads. This technology turns any embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, or any other platform that offers embed codes) into an interactive advertisement. The Playable Ad Builder marks the first-ever pairing of embeddable music and videos with banner ads, making it easier than ever for fans to discover new music.


  • Using’s ad builder technology, clients can quickly produce eye-catching creatives, integrating a streaming widget from Apple Music, Spotify, SoundCloud, YouTube,, etc., plus a CTA button, driving to the band’s website, a store or a streaming platform.

  • In early tests, ads featuring embeddable songs or videos performed six times better than standard banner ads, driving down the CPC (cost per click) rates.

  • Playable ads allow for fans to take immediate action by streaming a song or video, without clicking away to another site or platform.’s clients can easily employ these Playable Ads for prospecting or remarketing. With its multi-variate bidding system for optimized performance, makes it simple and affordable to purchase targeted banner placements on top music sites. Users can also take advantage of the platform’s powerful audience-building tools, and reach engaged fans with messages tailored to their consuming habits, including format preferences (physical vs. streaming), preferred streaming services, and other industry-specific behaviors.

“This new ad builder complements our powerful set of marketing tools to make launching an engaging ad campaign as easy as dropping in an embedded widget,” said Jason Hobbs, CEO, “These ads get tremendous response, both in terms of plays and clicks and make it easy to engage existing fans or convert new ones.”

Josh Berman, SVP of Streaming & Digital Marketing at Concord, added that “Now we can take a track streaming from Apple Music and get it directly in front of fans that stream on Apple Music, and take a Spotify song and get it in front of fans that prefer Spotify. We could never do it before. Now an entire campaign is ready in less than 5 minutes. It’s a game-changer for how we market new releases.”

The Ad Builder fits seamlessly alongside’s tools for fan engagement, data collection, and campaign creation to provide a truly end-to-end music marketing platform. To try the new Ad Builder, sign up for a free account here: and click on “Ad Builder”

About is an integrated marketing platform designed expressly for the needs of the music industry. helps artists and labels collect, understand and utilize owned data to grow their fan base and their business. Visit to sign up for a free account.

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