About Digital Out-Of-Home Advertising
Digital Out-Of-Home (DOOH) is an exciting new advertising format that enables advertisers to place video ads across a wide variety of public screens, including restaurants, bars, medical offices, transportation centers, and more.
In contrast to CTV, these video ads are typically played without audio, but since these ads are viewed in public spaces, the reach potential for DOOH ads can be significantly broader. With this in mind, DOOH ads are particularly effective at generating local awareness, either as a standalone strategy or alongside other ad formats.
Campaign Setup
First, fill out the Campaign Setup and Location Targeting sections as usual, including the campaign name, advertising dates, total budget, and the geo(s) you'd like to target. Click here if you have any questions on this process!
However, note that our self-serve Digital Out-Of-Home ad inventory is limited to the US only. If you'd like to utilize digital out-of-home advertising to reach users outside the US, send us an email at info@thefoundgroup.com, and we can let you know what inventory may be available in your preferred geo(s).
Deal Targeting
Our self-serve DOOH advertising tool features a collection of venues arranged by category, including Bars & Clubs, Fitness, Grocery, Restaurants, Transportation, and more. To add a category for targeting, simply click on the gray bar under 'Deal Targeting' and click on the search results.
To optimize the performance of your DOOH campaign, we recommend selecting multiple categories if possible (especially if you're targeting a small geographical area).
Upload Creatives
Last, it's time to upload the video creative & destination URL you'd like to use for your DOOH campaign. Note that only one video creative can be added per DOOH campaign. Here are our recommended specs:
File Format: MP4
Bitrate: 14,000 kbps or higher
Frame Rate: >= 29.97 fps or higher
Creative Size: 1280 x 720 or 1920 x 1080
Duration: 15-30 seconds
Creative suggestions: Utilize text overlays & QR codes if possible, as the majority of these ads are served without audio.
Also, while Destination URL is a required field, note that this link will only be clickable for certain ad placements, such as desktop/laptops and mobile devices.
Once you've uploaded your creative, click Publish, and you're good to go! Once your ad has started, feel free to check in on its performance at any time via the Ads Reporting page.