Skip to main content
All Collectionsfound.ee Blog
What are Digital Billboards (OOH)?
What are Digital Billboards (OOH)?
T
Written by Team found.ee
Updated over 2 months ago

Digital Out-Of-Home (DOOH) billboards are high-resolution screens placed in indoor public spaces, delivering dynamic video ads in areas with high foot traffic. Unlike traditional static billboards, these digital displays can showcase rotating ads, video content, and animations, making them more engaging and adaptable, enabling businesses, brands, and artists to promote their messages in real-time to targeted audiences.

Where Can You Find Digital Billboards?

  • Shopping & Retail

  • Bars, Restaurants & Nightclubs

  • Airports & Transportation

  • Gyms & Fitness Centers

  • Music Venues & Theaters

  • Colleges and Universities

3 Tips for a Successful Digital Billboard Campaign

Keep Your Message Clear & ConciseViewers only have a few seconds to process your ad, so especially since these ads are typically served with sound off, use bold visuals, minimal text, and a strong call-to-action to maximize impact.

Use Motion & Eye-Catching DesignMotion graphics and animated elements help grab attention in busy indoor spaces. Avoid static images and opt for high-contrast visuals to ensure readability.

Consider QR Codes for a Call-To-ActionGenerate traffic to the landing page of your choice by adding a QR code on your video creative. Pro Tip: upgrade to found.ee’s Power tier to create QR codes directly from your account!

Did this answer your question?