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Campaign Creative Specifications

Proper sizing and file formatting for ad campaign creatives

Written by Team found.ee

To ensure your campaign launches smoothly and delivers optimal performance, please review the creative specifications below before submitting assets.

If you have any questions, our team is happy to help!


🖥️ Display Banners

File Type

  • Static image (JPG or PNG)

  • GIF

Maximum File Size

  • 2 MB per banner

Recommended Sizes


📺 Connected TV (CTV)

Format

  • MP4

Bitrate

  • 14,000 kbps or higher

Frame Rate

  • 29.97 fps or higher

Creative Size (Resolution)

  • 1280 x 720

  • 1920 x 1080

Duration Options

  • 15 seconds

  • 30 seconds

  • 60 seconds

Creative Recommendations

For best results, we recommend:

  • Clear voiceover messaging

  • Strong visual elements

  • A compelling call-to-action

Think of your creative similar to a radio ad or Spotify audio ad — concise, memorable, and action-driven.


🎧 Audio Ads

Accepted Formats

  • WAV or MP3

Max File Size

  • 1 MB

Duration

  • 15 seconds

  • 30 seconds

Companion Image (Required with Audio)

Dimensions

  • 640 x 640 pixels

  • 300 x 250 pixels

Accepted Formats

  • JPEG

  • PNG

  • GIF

Max File Size

  • 1 MB


🪧 Digital Out-of-Home (DOOH)

Format

  • MP4 (for Video creatives)

  • JPEG or PNG (for Static Banner creatives)

Bitrate (for Video creatives)

  • 14,000 kbps or higher

Frame Rate (for Video creatives)

  • 29.97 fps or higher

Maximum File Size (for Static Banner creatives)

  • 2 MB per banner

Creative Size (for Video or Static Banner creatives)

  • 1280 x 720

  • 1920 x 1080

Duration Options (for Video creatives)

  • 15 seconds

  • 30 seconds

  • 60 seconds

Creative Recommendations

For best results, we recommend:

  • Strong visual elements and/or text overlays (as these ads are typically played without sound)

  • A compelling call-to-action


Need Help?

If you’re unsure whether your creative meets these specifications, feel free to reach out via info@thefoundgroup.com before uploading. Our team is happy to review assets and provide guidance to ensure everything runs seamlessly.

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