When you are on the campaign setup page, the first thing you’ll need to do is name your ad campaign, set your budget, set your ad date range, and select your ad’s location targeting.

A: Campaign Name

You’ll be able to set your campaign name here. Use something descriptive, like the artist name, release name, project name, and/or the campaign phase (eg. Onsale, Pre-Save, etc.)

B: Total Budget

Set the total budget for your campaign here.

C: Select Advertising Dates

Select the date range in which you want the ads to run. If possible, we recommend running ad campaigns for no less than five (5) calendar days to allow enough time for creative audits & campaign performance optimization. However, if you’re unsure about how long you'd like to run your campaign for, consider your budget per day, as outlined in section (D).

D: Budget per Day

Setting the Total Budget (B) and Advertising Date Range (C) will automatically generate a number in this box, which tells you how much your ad will spend per day (calculated by total budget, divided by total number of days). If possible, we recommend a daily budget of at least $20, however, lower daily budgets should still perform well as long as the campaign length is sufficient (refer to section C for more information).

E: Location Targeting

Set the location(s) in which you want your ad to be targeted. Location can be Countries, States, DMAs, Cities, or ZIP codes. Broader targeting (e.g., countries, states, or DMAs, as opposed to smaller cities or ZIP Codes) will often help ensure that ads spend their full budget. As location targeting gets more specific, the overall audience available for the ad platform to reach decreases, which may result in underspending and/or increased CPM (cost per reach) averages.

Inputting too many locations may also negatively impact your results, as our ad platform divides overall budget equally between all locations that are selected. Also, large discrepancies in the sizes of each location targeted may also result in underspending (e.g., targeting the US, Mexico, and then Fargo North Dakota), as ad budget is split EQUALLY between each of these locations. With this in mind, we typically recommend limiting the total number of locations targeted per campaign, and keeping the location type (countries/states/DMAs/cities) as consistent as possible across each selected segment.

F: Credit Card

The credit card to be charged for the campaign you are currently setting up can be found here. If there are multiple credit cards on file, you may select a different card to charge by clicking the dropdown arrow. New credit cards can also be added at the bottom of the campaign setup page.

An example screenshot of the Campaign Setup page with Campaign Name, Budget, Location, and Dates is below.

Next, check out part 2 of our Display Ad Set-Up Guide to learn about Domain Targeting, Interest Targeting, and Campaign Optimizations!