How to Build Audiences

All about the pixel and how to add other pixels to

Written by Team
Updated over a week ago

Let's talk about creating your very own data ecosystem.

Sounds fancy, doesn't it? The truth is, it's extremely easy to do and can really take your marketing to the next level.

Yesterday, when you made your shortlink you also began building your audiences with the help of a pixel.

You can also place your pixel on other websites. Typically, you'd insert the pixel in the site body. Some sites use a CMS that have a specific way to place pixels.

Generally though, here's the process:
Step 1: Copy the pixel in the MANAGE PIXEL section
Step 2: Paste it as high in the website's body as you can or in the pixel section of your CMS.

Now you're building a data ecosystem and getting even more value out of's Data Management Platform in the AUDIENCES tab.
But it gets even better. Did you know you can add other pixels to your account? We place no limits on the number of pixels you can have.

Here's a short video that shows how to add other pixels to your account.

When you've added your other pixels, then you're building audience data in every platform!

Did this answer your question?