If building and engaging with your email list for your music was not one of your resolutions for 2023, it should be! Email marketing helps you communicate directly with your most interested fans - the ones that will attend your shows, buy your tickets, and stream your music as it’s released. Building your email list is not enough - you’ll need to engage your email recipients, to ensure that readers will keep reading, and maintain your list as an effective marketing tool. With that, here are some strategies for building and engaging with your email list:
Offer valuable content to encourage subscribers: In order to get people to sign up for your email list, you need to offer them something of value in return. This could be exclusive content like remixes, covers, and sneak peeks of your music - or discounts/early access to your tickets and merch.
Make it easy for people to sign up: Make sure that your email sign-up form is prominently displayed on your website or social media, and is easy to find. found.ee power tier users get access to our intent-based email pop-up modal, which can prompt users to sign up for your email list as they take specific actions on your website.
Use personalization: Personalizing your emails with the recipient's name, location, or other relevant information can help make your emails feel more personalized and increase the chances that they will be opened and read.
Make it easy to unsubscribe: It's important to give your subscribers the option to unsubscribe from your emails if they no longer wish to receive them. This will help you maintain a healthy and engaged email list.
Keep it consistent: To keep your subscribers engaged, it's important to send emails on a regular basis. Whether you choose to send emails weekly, biweekly, or monthly, it's important to be consistent and stick to a schedule.
Test and optimize: To get the most out of your email campaigns, it's important to test different subject lines, calls to action, and other elements to see what works best. Use the data you collect from your email campaigns to optimize your emails and improve engagement.