Accessing the Ad Reporting Dashboard
Navigate to Advertime.
Select 'Ad Reporting' from the main menu. This dashboard displays highlights and key performance indicators (KPIs) aggregated across all your active campaigns.
Note: Our platform supports meta-integration (for Power users), allowing you to view performance for your Meta ad campaigns alongside other channels.
Dashboard Navigation & Customization
Filtering Campaigns
Use the available filters to focus your analysis:
Exclude Specific Types: You can use filters to exclude specific types of ads, such as Meta ads, to focus on non-social campaigns.
Apply Filters: Apply filters to narrow down the view to a desired group of campaigns, dates, or performance goals.1
Customize Column Views
You can tailor your reporting view to focus on the metrics most important to your goals:
Adjust the column views to show or hide specific metrics (e.g., Impressions, CTR, Conversions, CPA).
Campaign Actions
The 'Actions' tab next to each campaign provides essential management tools:
Edit existing campaigns.
Access Pixel Information.
Share reports directly with third parties.
Duplicate campaigns for quick testing or expansion.
Detailed Campaign Analysis
Click on any specific campaign name to drill down into its detailed reporting:
Review banner sizes and specific creative examples used in that campaign.
Performance Metrics (Impressions, Clicks, and Cost)
Within the detailed view, focus on these core metrics:
Impressions and Clicks: Review the total impressions and clicks received, and analyze the campaign's click-through rates (CTR) and daily breakdowns.
Cost Metrics:
Review CPM (Cost Per Mille/1,000 Impressions) and CPC (Cost Per Click).
Compare your campaign's performance against industry or platform averages.
Context for Programmatic vs. Social Campaigns:
Programmatic Campaigns (Display, CTV, etc.): These often target more premium placements (e.g., sites like Rolling Stone, Billboard, etc.) and may result in lower CPMs (due to the scale of inventory) but potentially higher CPCs (as the inventory is more curated).
Social Campaigns (Meta, etc.): These are often optimized for immediate, high-volume clicks and conversions, which can lead to lower CPCs but sometimes higher CPMs due to the competition for specific social audience segments.
Addressable Audience: Identify the remarketing audience reached based on the total impressions served.
Analyzing Top Domain Performance
Understanding where your ads are served is key to optimization:
View the top 10 placements (domains/publishers) for the selected campaign.
You can Download the full report in CSV format to analyze all placements.
Cross-Reference with Analytics
It is a best practice to use Google Analytics or your preferred web analytics tool to cross-reference and validate the traffic driven by your ad campaigns.
Connected TV (CTV) Campaign Reporting
Reporting for Connected TV (CTV) campaigns differs slightly:
Focus on Cost Per View: The primary success metric often shifts to Cost Per View (CPV).
Review Performance by Publisher: Analyze performance specifically across different publishers (streaming channels/apps) for your CTV campaigns.
Sharing Reports and Support
Use the 'Share Report' feature within the 'Actions' tab to easily send campaign reports to clients or external team members.2
Additional Assistance
If you have any questions or would like strategic suggestions regarding your ad reporting, please do not hesitate to reach out to our support team via info@thefoundgroup.com.